Have you heard the phrase “the shoemaker’s children have no shoes”? It goes right to the heart of being a small business owner — whether you’re a lawyer or a doctor or a plumber or a website designer. Sometimes, the hardest client to get to is yourself. So the doctor may ignore his own healthy living advice, and the plumber may have a leaky faucet for weeks and the website designer may not have touched their own design for years…. and the lawyer may not be following all of their own advice either.
Over the course of this year, I have focused on bringing my own house back into order. From correcting things on my own business license, to streamlining processes, to — here it is — filing my own trademark.
Late last month I finally trademarked the tagline I have been using for almost five years — “Creating Dreams Into Reality.” There wasn’t a big eye-opening, earth shattering moment… but it did make me think about how often we as business owners put ourselves and our business last, thinking we are best serving our clients.
The truth is, having your ducks in a row — whether it is using contracts and client agreements, trademarking your logo or tagline, updating your website with a picture of you that’s less than 2 years old, and refreshing your social media content will all serve your clients as well as your business. Your clients will have a clear idea of who you are and what you are like to work with.
If you’re thinking about your own business or organization, and want some ideas of where you might want to create more clarity and alignment, these are the areas I have truly thought over in the last few months:
- Practice areas — what kinds of projects do I really want?
- Staffing – including hiring a receptionist service and changing the duties of my part time admin
- Reviewing LLC and business license issues to ensure compliance
- Reviewing insurance policies and thinking about what may need to be implemented next
- Pricing and Fees
- Expenses – Do I need everything I am paying for? Do I need something I haven’t been paying for?
- Space and organization
If you would like to schedule a time to talk about your business and how we can update you, so you can focus on your clients — knowing the legal background is handled, let me know.