You know those lightning bolt moments, where something suddenly become crystal clear to you? I had one of those recently.
Negativity and Scare Tactics
I’ve spent so much time lately – both on and off line – talking about all of the negative things that can happen if you don’t properly protect your ideas. Someone can steal your logo and use it as their own. Someone could start using a slight variation on your business name, trademark it, and eventually give you a costly legal battle and / or ultimately put you out of business — or at least make you change your name. Someone could steal your website or sales page copy and use it as their own.
And all of that is scary. When you think of all of the work you’ve put in, the money you’ve invested in your business developing your brand, the idea that someone would steal it is blood pressure raising for sure.
I have to admit though, dwelling in the negative is never my personal favorite place to be. Focusing on the disaster prediction is not how I like to approach the world generally. I do provide clients with great proactive (and sometimes reactive) solutions to all of these problems. However, sometimes, I find all of the focus on negativity draining. Not so motivating for me to talk about ad nauseoum.
Clarity and a Change in Focus
Don’t worry. I’m not changing what I do. I’m still your go-to girl for trademarks, copyrights and all other manner of intellectual property protection.
But let’s talk about using intellectual property protection to create growth in your company – growth in your revenue – growth in your brand recognition.
Let’s talk about licensing. Licensing, simply put, is when you offer to show others how they too can implement a program, service or product you have created in their business efforts, and pay you for the use on a regular basis.
Here are some examples from different industries:
An artist creates a mixed-media collection of images of fruits and vegetables. She copyrights the collection. She then approaches companies that sell frozen or canned fruits and vegetables, offering them a license to use her artwork in their packaging and advertising campaigns.
A business consultant and speaker develops a five step system for attracting new clients. The system is teachable and has defined processes. The consultant can continue to teach the system themselves, workshop by workshop. OR they could also teach 10, 20, or 100 other business consultants about the system, how to teach it, and give those consultants a license to teach the trademarked system. The original consultant can charge a fee for (1) teaching the system (2) teaching others to use the system and (3) a fee for others to teach the system they have been taught.
There are lots of other examples
Look for other examples this week as I talk about growth strategies for your business. It’s time to take your ideas — your products, your creations, your systems and create some money.
Want to talk about custom strategies for your business? Email me at firstname.lastname@example.org or schedule a consultation here: https://app.acuityscheduling.com/schedule.php?owner=11472542.