Do you make long term goals in your business? I do. And I recently took steps to bring one to fruition, with somewhat surprising results.
To put this all into context, we moved to Savannah three years ago. My responsibilities in our family shifted when that happened and I intentionally slowed down my business to spend more time with the kids.
All the while though, I knew that in the fall of 2017 — when our youngest entered kindergarten — I was going to ramp back up.
I’ve spent a considerable amount of time over the last year really thinking about what that would look like. Would it be an outside office? A full time assistant? What changes would I put into place after scaling back to a point where my business was largely just me, myself and I?
An advertising opportunity caught my attention earlier this fall – a really visible (like 40,000 people a week for a year) opportunity. And I decided to go for it. The ads go live in the next week or so, and I’ve realized that very soon I may be “recognized” when I am out and about doing normal things, like take the kids to swimming or acrobatics, or go to the grocery store.
In some ways, its a bit of a wake up call. I may need to upgrade from lazy days leggings and a t-shirt to go to the store to something slightly more polished — and remember to put on a touch of makeup. And, in all honesty, in my old community I had visibility — not the face on the side of a bus visibility, but I knew enough people in the community through my work and volunteer efforts that it was highly unlikely I would go to the grocery store and not see someone I knew. But other than just a reminder to step it up before I leave the house, its a commentary on visibility.
Visibility, most business experts, is a big key to success. Being known — known for who you are and what you do — can create a business that sustains itself. So often in business these days — particularly business where we work remotely, and we interact largely by phone and email — what we look like and who we are outside of the office isn’t as known to our clients and customers. Stepping in front of the camera — whether through PR spots or advertising or even Facebook lives — is an exercise in visibility, in allowing yourself — all of yourself to be known.
While I have enjoyed the anonymity of recent years, I am so excited to see what visibility brings to the table.
What are you doing to be more visible in your business?